The brief
STADT is a Paris-based architecture and interior design studio, founded 2009, that deliberately takes on few projects. The site needed to read with the same restraint as the studio's own work — proportion and material standing in for a large portfolio.
The approach
01
Numbered studio principles
Less, better · Honest materials · Light first · Built to last — rendered as a numbered set, not a mission-statement paragraph.
02
Typography carrying the weight photography usually does
Generous type and proportion do the persuading on pages with deliberately few projects to show.
03
One conversion path — Book a consultation
A single CTA, repeated consistently, instead of competing calls to action.
Selected views
STADT
Studio principles set as a numbered sequence — the same restraint the practice applies to its own buildings.
STADT
Deliberately few projects, given proportionate room instead of being padded into a grid.
STADT
Book a consultation stays the only real decision on the page.
What it demonstrates
Interfaces
Proportion and honest surfaces doing the work; typography is the primary material.
A portfolio that behaves like the architecture it presents — proportion, honest surfaces, and typography doing the work photography usually does.
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