Tour operator2026

Atlas & Argan

Web design & developmentVisit live site

The brief

Atlas & Argan is a Marrakech-based operator running private and small-group journeys across Morocco. The site had to hold a real content model — tours × destinations × locales — and turn browsing into a qualified trip inquiry.

The approach

01

Locale-prefixed routing (/en/…)

Multilingual support built into the URL structure and content model from the start, not bolted on later.

02

An interactive map where markers deep-link to tours

Destinations and tours share one content model instead of living as separate, unlinked lists.

03

A structured inquiry funnel

Every tour and destination page routes to the same qualified “Plan my trip” flow.

Selected views

Atlas & Argan
Atlas & Argan homepage with the headline “Morocco, the way it should be felt” and traveller metrics.

12+ years guiding, 60+ curated routes, 4.9 traveller rating — content within the demo site, not Guzen's own performance claims.

Atlas & Argan
Atlas & Argan tours page listing signature journeys with pricing.

Signature tours with real pricing structure — Sahara, Imperial Cities, High Atlas — each a node in the same content model.

Atlas & Argan
Atlas & Argan destinations page with an interactive map.

Destinations feed the same map-to-content link the tour pages use — one data model, two views.

What it demonstrates

Architecture

A real content model — tours × destinations × locales — with routing and map-to-content linking driving every page.

Interfaces

A structured inquiry funnel every tour and destination page routes into.

The most system-shaped of the three — a content model (tours × destinations × locales) with routing, map-to-content linking, and a structured inquiry funnel, not a brochure.

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Let's build the part no one sees.